Innovation in Marketing & AdTech Executive Program
Designed for busy executives, this program takes you deep inside the digital companies shaking up the marketing and advertising industries.
We'll cover growth hacking, customer journey, millennial consumers, adtech and omnichannel customer experience.
But this is far from an exercise in theory; you'll get hands on as you engage with the new generation of digital companies as they teach you how to use innovative marketing technologies to grow your brand and increase leads.
- Learn tactics and strategies from next-gen digital companies.
- Understand the latest martech and adtech technologies and how to leverage them in your marketing strategy.
- Discover best practices and examine real-life case studies of the extraordinary results achieved by some of the world’s most successful companies.
Note that final agenda, final list of participating companies and activities is subject to change and will be finalized closer to the date of the event.
- 5-day immersion
- Runs every quarter
Silicon Valley Innovation Center is on a mission is to help global businesses accelerate transformation. Through our unique innovation tours, executive immersion programs, corporate strategy sessions, startup showcases and executive conferences we can connect your organization to some of the most exciting technology companies and startups Silicon Valley has to offer.
Our customers include Fortune 500 companies, board directors of multi-billion dollar corporations, corporate executives, business owners and government leaders from Silicon Valley and beyond.
Day 1 – Innovation Culture
Silicon Valley and its Ecosystem
In our opening session we’ll take an in-depth look at what defines and drives innovation in Silicon Valley.
Why do large companies find it difficult to grow through innovation and how do they overcome this challenge? Together with recognized experts from Google and Stanford University we’ll explore the existing theories.
We’ll discuss practical solutions to the “innovator’s dilemma,” as illustrated by the successes and failures of established technology companies in Silicon Valley.
This is your chance to get to know the mindset of the entrepreneurs who move this innovative ecosystem forward.
It’s the perfect introduction to the immersive adtech & martech experience of the days ahead.
Day 2 – Business models
The Next Generation of Companies
On day two you’ll meet the Silicon Valley startups pioneering agile, data-driven marketing and content.
Let their approach inspire you as you sit down with them to brainstorm how to use today’s technologies to scale your business.
In a shifting marketing landscape big data is just the beginning. Attracting and retaining customers is now a question which includes machine learning and artificial intelligence as part of the answer.
Today’s session will prove invaluable as you continue to prepare yourself for the challenges ahead.
Day 3 – Customer journey
The Customer Experience: Relationship and Engagement
Today session is all about the consumer. His behaviour is becoming ever more complex; how does he make shopping decisions? Through Facebook, Youtube, or another channel which you haven’t heard of yet?
Marketing strategies need to evolve to meet the demands of this new content ecosystem, where the consumer plays an active role and the opportunities for brands to connect and interact with their target audience are greater than ever before.
In this session you’ll get a glimpse of the future as you explore the changes taking place in consumer behaviour which are driving innovation in marketing. You’ll come away knowing how to leverage these insights and plan for the success of your business.
Day 4 – Tools
Innovative Technologies in Digital Marketing
On Day four we tour the innovative startups developing and using new tools and techniques to capture and analyze consumer behavior and intent. Get a complete overview of mobile and social media marketing tactics and learn how to make the consumer journey more personalized.
Mobile has already become the center of consumer marketing. Gone are the days when everyone was mastering the responsive web.
With this stage behind us, we’re faced with a world where website and web platforms are getting more advanced in terms of analytics. Metrics are becoming more accurate and insightful. Measurement will probably never be perfect, but thanks to digital technology, it’s improving fast.
Day 5 - Corporate Strategy
Case Studies in Growth Hacking and Strategic Planning
In today’s online economy marketing departments can no longer go it alone; what’s needed is a fully integrated approach which will see marketing teams merge with digital divisions. Digital has to be part of everything and fully integrated with marketing strategy. In the words of one of our expert digital marketers:
“Companies do not necessarily need a digital strategy, what they really need to know is how to plug the digital component into the complex process of how consumers make purchasing decisions”.
In this session on day five you’ll hear inspiring case studies from Silicon Valley incumbents and startups about best marketing practices. Those experiences will be your guide as you go on to write your own story of success on all marketing fronts.
Be it mobile, social media or email, you’ll gain a deeper understanding of how to take full advantage of the opportunities on offer and learn how to automate your processes to the maximum.
More tour details
|Where we'll be|
The journey will kick off in San Mateo, at the offices of Silicon Valley Innovation Center. From there we’ll tour the offices of innovative Silicon Valley companies based in an around the southern San Francisco bay area. Transportation and guide services are provided.
|What you'll do|
Visit the most innovative Silicon Valley companies and startups poised to transform the marketing and advertising industries. Feel the speed of innovative thought as you experience technologies at their most disruptive.
Connect with Silicon Valley executives and meet top innovators in marketing and advertising. This is a one-of-a-kind opportunity to talk to professionals pioneering new paths in fields like Big Data, Artificial Intelligence, Machine Learning, Blockchain and more.
|What you'll learn|
Before purchasing tickets, please carefully review your event.
To officially request a cancellation of your experience or event, please contact us.
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